- “Why Business Leaders Need to Mandate the COVID-19 Vaccine” – Harvard Business Review
- “Will you be working from home or the office this fall? Experts say you should expect a mix of both” – Toronto Star
- “The bright and dark sides of authenticity” – Presentation at Ivey Business School’s 11th Annual PhD Sustainability Academy
- “How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine” – London School of Economics Business Review
- “How brands turn customers into devoted followers” – The Conversation (Reprinted on Salon.com)
- “How to stand out while blending in?” – CBC Business
- “Raise a glass to winery architecture” – The Globe and Mail
- “Canadian whisky heritage centre fights axe” – Scotchwhisky.com
- “European trade deal has local wine industry concerned” – Toronto Star
- “Export wine to import buzz?” – Windsor Star
- “Ontario wines seek niche” – St. Catharines Standard
- “Ontario wine industry’s strategic focus” – The Silo
- Whisky Intelligence highlight of my ongoing research on Canadian Whisky Industry