Maxim Voronov

Schulich School of Business, York University

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Public outreach

  • AMR Origins Theory – Behind-the-Scenes of our award-winning article 
  • Distilling Authenticity
  • Doing Authenticity Work
  • Podcast or Perish Podcast
  • Interview with PhD students at STORM Research Centre about research careers
  • AMR Origins Series, Episode 25 about our article on commercialization of voyeurism
  • It’s time for business to take the lead on health and safety – TVO
  • Businesses have the responsibility to invest in health and safety when governments fail to – The Conversation (Reprinted in Yahoo News, National Post, and Winnipeg Free Press)
  • “Where did that come from?!” Understanding non-strategic institutional change. Management Insights Blog
  • “Why Business Leaders Need to Mandate the COVID-19 Vaccine” – Harvard Business Review
  •  Selling voyeurism: How companies create value from the taboo – The Conversation (Reprinted in The National Post)
  • “Will you be working from home or the office this fall? Experts say you should expect a mix of both” – Toronto Star
  • “The bright and dark sides of authenticity” – Presentation at Ivey Business School’s 11th Annual PhD Sustainability Academy
  • “How to turn a brand’s friends (and detractors) into evangelists: The case of Canadian wine” – London School of Economics Business Review
  • “How brands turn customers into devoted followers”  – The Conversation (Reprinted on Salon.com)
  • “How to stand out while blending in?” – CBC Business
  • “Raise a glass to winery architecture” – The Globe and Mail
  • “Canadian whisky heritage centre fights axe” – Scotchwhisky.com
  • “European trade deal has local wine industry concerned” – Toronto Star
  • “Export wine to import buzz?” – Windsor Star
  • “Ontario wines seek niche” – St. Catharines Standard
  • “Ontario wine industry’s strategic focus” – The Silo
  • Whisky Intelligence highlight of my ongoing research on Canadian Whisky Industry